Color Matching Technology by HP
Hewlett-Packard, one of the world’s top producers of computers and printers developed a color matching technology that will help consumers select the right make up.
“Our goal was to achieve the same competency as a make-up artist,” says Nina Bhatti, a principal scientist at H-P Labs.
They came up with the technology which matches colors that complement each other. It is targeted — at least initially — for use in the sale of cosmetics.
H-P’s technology relies on snapping a picture of a person’s face next to a specially designed color chart, typically using a cellphone camera as a customer is visiting a cosmetics counter. That picture is then sent electronically to special servers operated by a partner, the Palo Alto, Calif., company.
There the color of the person’s skin is adjusted for variations caused by lighting and camera differences to a standard color chart, and then compared to a database of skin tones. In seconds, H-P says, the system responds with a text message suggesting what shade of make-up would look best on them based on their skin tone.
Ms. Bhatti says the company came up with the concept three years ago after the company got feedback from H-P customers in the cosmetics industry looking for innovative ways to connect with their own customers through mobile phones. H-P pulled together scientists with expertise in fields that include imaging, color and networking, and relied on existing face-detection technologies inside the company.
H-P researchers also studied, photographed and stored images of 260 different women to build a database of skin tones. It then drew on makeup artists for recommendations about which shades would best fit specific skin tones.
Sounds interesting… only one question. How much will this cost?
Sounds like a very nice technology, but it will not be available in my country for YEARS
. ANyway I don’t need make-up 
A color matching technology targeting the cosmetic industry.
This sounds cool. Technology for better makeup.
Nice writing style. Looking forward to reading more from you